The clarity to drive change. Fast.

What is paceworks?

Paceworks is a high-precision strategy assessment designed to quickly identify the business, brand and marketing priorities that will fast-track your company’s growth.

We provide the strategic advisory and practical recommendations to help you:

  • lead with clarity

  • drive bold, impactful change

  • confidently steer your business forward at pace

Though different from executive coaching, this complementary approach accelerates your progress.

A diverse group of six people in a modern office, engaged in a meeting or brainstorming session, with a whiteboard and colorful sticky notes on the glass wall behind them.
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“Your inputs were decisive to trigger our last 6-month moves, not only rebranding to Aimigo, but also untying nodes on the way to getting our strategy right.”

— Benjamin Levy, Cofounder, Aimigo

Who’s it for?

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Paceworks is designed specifically for newly promoted or first-time C-suite executives looking for the additional fire-power to make your mark fast by validating your assumptions, shining a light on quick wins, surfacing tangible opportunities and making the case for change.

Paceworks give you the power to:

  • Make more confident decisions

  • Gain clarity fast on where to invest or what to deprioritise

  • Tap into your own trusted ‘Kitchen Cabinet’

Who's
behind it?

This timely, independent impact review is delivered by an experienced team – Gabrielle Hase and Diane Perlman – who have a combined 50+ years in business, brand, marketing and digital strategy. 

We bring our collective network to every project we deliver, helping unlock opportunities through our connections.

Photo of Paceworks partners Diane Perlman and Gabrielle Hase

Our mission:

To provide the external expert perspective you need for bold, confident decision making at a crucial stage for you and your business.

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Diane Perlman,
Paceworks Partner

Diane is a highly entrepreneurial and strategic global marketing leader with extensive B2B and B2C experience across a 30+ year marketing career in tech. Diane brings a unique perspective, having worked with companies at different stages of maturity – from large corporates to startups, scaleups and agencies, as well as her own marketing consultancy, Branding Matters.

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Gabrielle Hase,
Paceworks Partner

Gabrielle Hase is an experienced portfolio Chair, Non-Executive Director and board advisor for both PLC and private companies including Cass Art, Ultra Commerce, K3 Business Technologies, Tate Galleries and Planks.  Gabrielle sits at the intersection of consumer brands and retail technology, and helps companies navigate digital transformation and maximise eCommerce opportunities to create shareholder value.  Gabrielle received her MBA from The Wharton School of Business.

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You’ll get a rapid readout during a key inflection point. You’re dealing with tons of people and organisational issues, but you also need to to meet the commercial challenge straight away. 

Our hybrid model is a combination of workshops, in-person interviews and discussions, desk research and strategic advisory to help you:

  • Validate (or disprove) prior assumptions and dig deep to gain greater understanding

  • Illuminate the key opportunities across the business and the brand 

  • Navigate through decisions and complexity, including to steer you through specific challenges like driving growth, distribution models, brand or marketing strategy, organisational change and more. 

We also advise you on how to gain support for new ideas, get your team on the same page and successfully drive new initiatives. 

How does it work?


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“Their analysis and recommendations had game-changing effects for our company.”

“We were amazed by their speed in grasping all of our challenges – organizational, business, and strategic – as well as the relevance of their strategic analysis and concrete recommendations... that have sustainably and positively changed our strategy.”

Eloïse Ghertman, (former) CEO, Aimigo

Take bold,
confident
decisions.

We’ve got your back!