Gabrielle Hase Gabrielle Hase

What a sales plateau is actually telling you

A new CEO sits down six weeks into the job and looks at a set of revenue numbers that predate their arrival, but the board isn't interested in whose numbers they used to be.

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Diane Perlman Diane Perlman

Nobody gets to the top alone

Being a CEO can be a lonely experience. That was the provocation that opened the evening, and it landed instantly…

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Diane Perlman Diane Perlman

‘Setting the pace’ Episode 1: Cowshed CEO Jordan Schlipf

🎙️ ‘Setting the pace’ Episode 1 is live. Most new CEOs hit the ground running. Cowshed CEO Jordan Schlipf hit the ground listening.

In our new interview series featuring inspiring CXOs, Jordan reveals that when he joined Cowshed, his rule for the first 90 days was simple: do almost nothing….

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Diane Perlman Diane Perlman

When everything is a priority, nothing is

You're months into the role. The inbox and demands never let up. Every function has a case for why their issue is urgent. The board wants results. The team wants direction. And somewhere in the middle of it all, you're still finding your way as the new CEO leading the business toward growth…

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Diane Perlman Diane Perlman

Why the C-Suite is still harder for women. And what actually helps

Paceworks cofounders Diane Perlman and Gabrielle Hase have both spent their careers working at the intersection of growth, brand, digital commerce and board leadership. Between them, they have led teams, advised CEOs, sat in boardrooms and navigated countless leadership challenges ourselves.

So they know first-hand that stepping into the C-Suite changes everything…

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Diane Perlman Diane Perlman

The CEO blind spot you can't afford

Ready for a home truth? Most newly appointed CEOs (and many newly promoted C‑suite leaders) are expected to make high‑stakes decisions about brand, marketing, customer demand and growth without deep, hands-on experience in modern marketing.

McKinsey estimates that only 10% of Fortune 250 CEOs have marketing experience, and only 4% have held a CMO‑like role...

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Diane Perlman Diane Perlman

The first 180 days: the most dangerous time in the C-Suite

You’ve finally made it.

After years of grit and growth, you’ve been promoted from within the company into the C-suite. You feel a mix of energy, pride, excitement… and underneath it all, a quiet sense of “Don’t screw this up.” Imposter syndrome is looming large…

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Diane Perlman Diane Perlman

Your first 180 days are brutal. Here’s how to survive them

You’ve earned your seat at the top table. The congratulations messages have flooded in. Your LinkedIn is thriving. The board is optimistic. Your team is watching closely. And now the real work begins.

What few people tell you, at least openly, is that your first 180 days in the C‑suite are the most dangerous of your entire tenure…

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